Reasons for Using ID

Penetrate new markets
Increase market share
Increase sales revenues
Ensure product differentiation in the market place
Reduced time to reach market

Product Development
Increase perceived value of the product
Reduce the risk of new product innovation
Improve functionality of the product
Improve ease of use
Improve appearance and ergonomics
Better serviceability of products

Financial Performance
Increase profitability
Reduce manufacturing costs

Manufacturing Processes
Design for simplification of assembly
Design for manufacturability
Utilize cost effective materials