Roles of an Industrial Designer

Below are a list of common roles and tasks often performed by industrial designers

  • Help management visualize the final results of the development and design process.
  • Advise the product planning team on how existing products can be improved and new ones introduced
  • Help the market research department assess the product performance characteristics required by consumers
  • Establish visual characteristics that will give the sales team an edge in the marketplace
  • Help the engineering branch create a product that is economical and functional while ensuring that the ergonomic aspects or human needs are also addressed
  • Help rationalize and simplify the manufacturing process to optimize capital investment and labour content while reducing the cost of parts.
  • Contribute to the creation of promotional information and package design in ways that improve distribution.