About Industrial Design

Industrial Design is the process of translating user and supplier requirements into products that are practical, attractive and economical to manufacture.

In designing product, the industrial designer must consider human characteristics and user needs, safety, market appeal, efficiency in production, distribution, and maintenance. The industrial designer must also understand design trends, be familiar with marketing practices and proficient in anticipating buyer needs.

Industrial design requires good working knowledge of product engineering, familiarity with production materials and a thorough understanding of manufacturing techniques along with modern proto-typing techniques.

Increased global competition is a serious threat to B.C. manufacturers’ ability to compete both domestically and in export markets. Design may soon be the only element differentiating one product from another. While price and quality were arbitrators of success in the 1980’s, design and innovation are the judge in the 1990’s. As a result, many leading B.C. manufacturers are using industrial design as an effective strategy to remain competitive.